A Market Research was conducted as a part of Industry Academia program where a few students conducted a survey on behalf of Shoppers Stop on behalf of Onion Insights during August 2015. It gave our students real world exposure and they learnt a lot from this project. Retail industry is a big boom in India and consumers expectations keep changing every now and then. Thus this research was of high importance.  All in all, the program was very well received by all the stakeholders.