INTERNATIONAL E-CONFERENCE ON THE TOPIC “INNOVATION AND DISRUPTION: NAVIGATING TOMORROW’S BUSINESS LANDSCAPE” WAS HELD ON MARCH 22ND AND 23RD, 2024. THE E-CONFERENCE WAS INAUGURATED BY HONOURABLE VICE CHANCELLOR OF MANGALORE UNIVERSITY DR. P.L. DHARMA, THE GUEST OF HONOUR& KEYNOTE SPEAKER WAS MR. MAYUR SHETTY, CEO & PRODUCT ARCHITECT, BLACKFROG TECHNOLOGIES, MANIPAL, THE ALUMNUS CHIEF GUEST WAS PROF. MANJUNATHA KAMATH M., PRINCIPAL, TRISHA COLLEGE OF COMMERCE AND MANAGEMENT. TRISHA COLLEGE OF COMMERCE AND MANAGEMENT, MANGALURU.