Ms. Namrutha Shetty, proud Alumni of SDM PG Centre for Management Studies and Research gave a brief Insight into Digital Marketing and its Significance in current job Market Keeping the pulse of the latest trends relating to digital marketing, the speaker emphasized on how this form of media products and services are promoted with the use of database-driven online distribution Channels to reach consumers in an appropriate and lucrative manner. The speaker also exclaims that with the help of digital marketing, campaigns for promoting any product through internet has become very cost-effective and convenient. Students of 2^nd year MBA actively participated in the programme. Ms.Charishma compered the programme. Vishaka delivered the vote of thanks. Faculty Ramya Shetty was the coordinator of this programme